I started with a full-scale PPC audit, analyzing every campaign, ad group, and keyword in detail. What I found was eye-opening: a large chunk of the budget was going into irrelevant keywords and low-converting campaigns that were doing nothing to drive real sales. We took immediate action – pausing wasteful campaigns, restructuring ad groups, and reallocating spend to high-converting exact-match keywords that were proven to drive results.

But simply reducing ad spend wasn’t enough. I knew we had to also work on the conversion rate of the product listing itself. Even if traffic was flowing in, the listing’s weak content meant many shoppers were bouncing without purchasing. I optimized the listing copy with clear benefit-driven bullet points, updated product titles for better keyword indexing, and improved imagery to showcase value even at a low price point.

Within weeks, the transformation was clear. Ad spend dropped by 20%, yet traffic quality improved dramatically. Sales grew by 20%, and most importantly, TACOS fell from 54% → 34%. This meant the account was not just breaking even, but finally turning a profit.

The brand owner went from considering pulling the product off Amazon to planning catalog expansion with confidence. This case shows how strategic Amazon PPC optimization and listing improvements can flip even a fragile, low-margin product into a sustainable, profitable Amazon FBA business.