Market & Product Research
Validate product opportunities with demand analysis, keyword depth, and competitor
review-gap mapping.
Brand Positioning & Guidelines
Define voice, visuals, packaging, and tone to ensure consistent branding across
listings and storefront.
Keyword & SEO Architecture
Develop keyword maps and optimize titles, bullets, and backend terms for indexing and ranking.
Supplier Sourcing & Sampling
Vet multiple manufacturers, test samples for durability and compliance, and negotiate MOQ, costing, and customization. Lock specs to directly address competitor weaknesses.
Production & Quality Control
Set QC protocols (AQL checks, FNSKU compliance, packaging validation). Monitor factory output with real-time approvals to ensure Amazon-ready inventory.
Freight & FBA Inbound
Plan hybrid logistics (air/sea), manage cartonization, and ensure labeling compliance. Stagger shipments to support velocity while avoiding stockouts.
Listing Build That Converts
Craft titles and bullets around benefits, not just features. Deploy pro photography, comparison charts, and A+ content designed to maximize CTR and CVR.
Pricing & Unit Economics
Implement launch coupons or discounts for velocity, then ladder pricing toward stable margins. Define breakeven ACOS to control ad scaling decisions.
Forecasting & Replenishment
Build week-by-week sales and inventory models with reorder triggers aligned to rank and TACOS goals. Prevent stockouts during momentum phases.
PPC Launch & Rank Plan
Run Auto, Exact, and Competitor Targeting campaigns at launch. Focus early on long-tail efficiency, then expand into broader keywords as reviews strengthen.
Review Accumulation
Use Amazon Vine and “Request a Review” automation to seed compliant early feedback. Monitor CX signals and adapt inserts/FAQs to reduce friction.
Post-Launch Optimization
Iterate weekly on bids, negatives, and placement strategy. Refresh content via SQP data, optimize pricing, and scale ad spend while TACOS trends downward.
Governance & Risk Controls
Audit listings for compliance, monitor suppressions, and track inventory health. Safeguard momentum by preempting policy and operational risks.
